Net Promoter Score (NPS)

A client for life.

Trusted advisors today, tomorrow, and for the next 100 years.

There are many ways to measure a company's performance.

At Long View, the ultimate measurement of our success begins with understanding what makes our clients successful. Our relationship with our clients extends well beyond the technology and services we provide, to include becoming a trusted advisor and partner today, tomorrow, and for the next 100 years.

One of the tools we use to measure our effectiveness at building “client for life” relationships is the Net Promoter Score (NPS).

An alternative to the more traditional client satisfaction research scorecards, the NPS is a management tool that gauges the loyalty of a firm's clients based on the strength of the relationship. A core element of the NPS scorecard is the willingness of clients to recommend your company to someone they know. For example, our relationship with The Salvation Army began with a referral from one of our "for life" clients. As you read the Salvation Army story and the many others that are available through the following link, you will see a pattern emerge that will help you to understand why we will become your partner for life.

Why is NPS important?


NPS is:

  • An indicator of a healthy relationship with clients who are likely to act as brand evangelists.
  • Can be used as a predictor of business growth and ongoing investment in the business.
  • Is a rallying point for all employees around one mission-critical objective: earning and attracting more enthusiastic clients.
  • Provides insights into what a company is doing well and the areas where they could make improvements.
  • Enables companies to both track and quantify their score over time to establish internal benchmarks.

We’re ready when you are.

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