Taking The Long View: Microsoft Consultant Ravi Yadav Tells Us What Makes a Microsoft Partner of the Year

April 3, 2019

Long View's mission is to create a space where our team can have healthy lives and prosperous careers. For us, it all comes back to our people. We couldn't be more proud of the accomplishment of winning Microsoft Partner of the Year for 2019. In that spirit, we wanted to talk to some of our great Microsoft consultants to get their unique perspectives on what winning Partner of the Year means to them, and why they've chosen to focus on Microsoft solutions with Long View.

  How long have you been at Long View? 2 years this summer!   How long have you been an MS specialist? Since the inception of my career in roughly 2006 working with Active Directory, and it’s progressed to working with Azure over that 12-13 years.   What has made you want to stay focused on Microsoft for that time? I started with something that seemed normal and natural to me, and now there’s a level of comfort, but passion as well. I’ve always enjoyed what Microsoft has been doing, it’s exciting space. They’re industry leading, not playing catch up so it’s always exciting.   Winning Partner of the Year was a huge accomplishment that is thanks to the hard work of our team, like you. What would you say was your contribution to Partner of the Year? There’s been a lot of engagements over the last year that the team has really taken the lead on. For myself, some of the Azure services we’re offering today, I worked with the account teams to get those innovative offerings to market.   Where do we go from Partner of the Year? For example, right now we’re doing some very cutting edge work with a large financial institution. It’s new work for our Toronto branch, and it’s really extended our engagement there, and brought on new engagements there and potentially new opportunities with other financial institutions. Showing our dedication and effectiveness working with Microsoft is a big differentiator for us.   Do you have a favourite project or an accomplishment that you’re most proud of? Microsoft reached out to us last year with regards to doing some Azure assessments. I took that initiative with our sales team, and as a result of our work there we’ve been able to build a template and extend that service to other clients and across other branches. This was something new to myself and Long View, and not only were we successful at the original concept, we can now repeat it across our other branches as well.
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Mirroring Success: Making Your IT Architecture Digital Ready

February 25, 2019
  According to IDC, “60%+ of global GDP will be digitized by 2022, with growth in every industry driven by digitally enhanced offerings, operations, and relationships and almost $7 trillion in IT-related spending in 2019–2022.” When you contemplate the enormity of these statistics, it is easy to get lost in, and perhaps even a bit overwhelmed with, the numbers which can make it difficult to ascertain what it means for you and your organization. It also probably doesn’t help when you hear industry experts stress the silver or lead mantra that either you are going to transform or be transformed by the digital revolution. Reading the IDC FutureScape document regarding the expansiveness of digital’s impact on the enterprise and beyond, where do you even begin? If you are asking yourself this question, you are not alone. A McKinsey survey of 1,600 incumbent companies around the globe reported that while there is universal acceptance that digital is the future, just 23 percent of those executives surveyed indicated that they have a digital reinvention strategy. In short, more than three-quarters of the executives surveyed are in a digital holding pattern despite the IDC $7 trillion IT-related spend forecast. This “disconnect” or barrier between thought and action takes on more significant meaning when you consider IDC’s prediction that “by 2023, 75% of All IT Spending Will Be on 3rd Platform Technologies, as Over 90% of All Enterprises Build ‘Digital Native’ IT Environments to Thrive in the Digital Economy.” Seeing The “Real” Bigger Picture One of the things that stood out to me regarding the IDC prediction, okay two things, although they are related, was the report’s comments regarding the digital impact on business and IT. Specifically: •          "Digital thinking" must be an integral part of every business leader's skill set — not delegated to the organization's IT leadership. •          Digitization is not “confined” to just one part of the enterprise (like customer-facing functions, or online commerce organizations); it is transforming major aspects of enterprises' offerings, operations, and relationships. With such a pervasive business impact, isolated oversight by a single executive (e.g., a chief digital officer) is unsustainable. A Gartner report indicating that CMOs spending more money than CIOs on technology is a “premise that is set to come true,” is noteworthy within the context of the above IDC statements. The reason; it confirms the breadth of digital’s impact on an organization internally as well as externally. In the context of the above, and in his November blog post, Digital Transformation is Changing Everything. Are You Changing with It? Equinix’s Senior Director of Global Solution Marketing Steve Madden asks the following question: is an inability to effectively interconnect and interact with partners and customers hurting your ability to “collaborate in real-time and gain access to the people, data, and services you require to succeed as a digital business?” He also goes on to ask: “is your company’s IT infrastructure evolving in ways that enable you to realize the greatest value from these vibrant ecosystems?” Specifically the emergence of blockchain, Internet of Things (IoT), transportation, and cybersecurity as part of the established industry ecosystems that include the internet, web, electronic trading, and content and digital media (CDM). Mirroring Your Journey And Success As you reflect on the collaborative aspects of Steve’s first question, and in response to his second question, I want to briefly talk about how by mirroring your journey, starting with understanding the unique infrastructure requirements of your business, Equinix and our partners can help your organization plan its IT infrastructure’s digital transformation by providing a map and maturity model based on our “four use cases”: •          Network Optimization to shorten the distance between users and services applications; •          Hybrid Multicloud to connect and segment traffic between multiple clouds and private infrastructure; •          Distributed Security to deploy and interconnect security controls at points of digital engagement, either inside or outside your on-premises perimeter, and •          Distributed Data to deploy and interconnect data analytics in proximity to users. Equinix will be at Activate Digital 2019, and I would like to invite you to meet with our team to talk about how through providing a mirror for your unique journey we can help you not only transform your IT infrastructure but with it your business. Use the following link to reserve your space today!
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With Digital Transformation, It Is Better To Go Smart Than Go Big.

February 22, 2019
Digital is everywhere! You can’t go through a single day without the digital evolution touching your life in some capacity. Whether you are working remotely on “the edge” via your handheld device, analyzing data at your desk or buying a product or service from the comfort of home you are having a “digital moment.” The ubiquitous reach of digital is likely one of the reasons why according to Gartner CMOs will spend more money than CIOs on technology. However, and while marketing assumes greater responsibility for managing digital initiatives regarding external customer interactions or touchpoints, these same touchpoints must also be managed within the enterprise as well with employees. All this to say is that digital transformation cuts a broad and significant swath across the enterprise both internally and externally, and determining on which area to focus first is a matter of strategic importance. Going Smart Not Big In his seminal book Good To Great, Jim Collins talked about the fact that when it comes to transforming your organization, there is no big bang or “single event.” Transformation according to Collins is a cumulative process of smaller events. In this context, his Flywheel analogy resonates because success in the digital age is not achieved via an overarching, one-time undertaking, but has a result of a successive series of progressively smaller, strategic initiatives. In other words, the companies that are most successful with digital transformation take on smaller more strategic projects through which they build a progressive transformation strategy that has the necessary agility to respond to diverse, often changing needs and new technological advancements. With this deliberate approach organizations gain increasing traction leading to increased buy-in that in turn will drive the success of future initiatives, hence the Flywheel. Conversely, when an organization adopts a “big bang” approach in which there is an attempt to satisfy an over-arching digital mandate, they lose the ability to gain traction from building off of a series of smaller, incremental wins. As a result, initiatives either stall or revert to the way things were done in the past as demonstrated by the number of companies who after making a move to the cloud repatriated their data back to their traditional IT infrastructure.  Check out this article from November 2018 which references an IDC report on repatriation. A Hybrid Approach The perception that digital and cloud are synonymous is misleading and is, in my opinion, a contributing factor regarding the inclination that some organizations have towards swallowing big digital projects as opposed to building incremental strategic wins. In situations such as these, it is important to recognize that the cloud is not the end point, but is a key component of a hybrid strategy that delivers seamless connectivity between different platforms that provide the agility to meet real-world needs with minimal infrastructure redirection. Think of it in the context of it being easier to turn a smaller fast boat than it is to turn a big cruise ship. Which one of the two is the most nimble and able to respond to a changing sea? This last point is particularly important because I believe that while you can’t plan for change, you have to be prepared for change, and said preparation means having the agility to respond quickly and reliably in a fast-paced digital world. Join my team and me at Activate Digital 2019 as we will be sharing in greater detail Nutanix’s hyper-converged infrastructure approach to digitally transforming your organization. Use the following link to reserve your space today!
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A Simple Idea: How The World’s Largest Caterpillar Dealer Digitally Reinvented Itself

February 19, 2019
  In 2015 Finning, a company that for more than 80 years had delivered unrivaled heavy equipment sales and service to its customers and in the process grew to be the world’s largest Caterpillar dealer came to an important realization; we need to disrupt ourselves before someone else beats us to the punch. This revelation was complicated by being conceived during a time when the company was looking for efficiencies due to falling commodities prices. Beyond wanting to become more cost-effective, Finning was actively looking for ways to introduce new digital solutions to connect machines, people and sites to transform our customers’ performance, elevate its digital presence and better leverage its global scale and expertise. In short, to better serve existing customers while reaching new ones, Finning needed to rethink the way the company did business, globalize, and accelerate our growth - digital reinvention was the answer. More Than A Technology Play Often we equate digital transformation with a technological evolution only, but it is far more than the introduction of new and exciting technology. Digital reinvention requires internal change management, as well as increased customer engagement and involvement. It is not just about transforming a company but the industry as a whole, taking the way you think about and do business to the edge of the cloud and beyond. For Finning, to go beyond the cloud meant we needed to “digitize the dealership.” Specifically, connecting to our customers’ machinery to move from data - to insights – to actions that would translate to maximized customer convenience, lower costs, and free up internal team members to focus their energies on higher value activities. A great example where we saw early returns was providing our customers with advanced digital solutions for tracking important operating intelligence including measuring the idle time of equipment as well as predictive maintenance through fleet management services, including condition monitoring. By monitoring equipment health, Finning helps its customers not only save on fuel costs but also reduce wear and tear on their equipment. Through fleet management services, we help our customers to predict breakdowns before they happen so that they can take pre-emptive cost-saving measures that reduce equipment downtime. These productivity solutions, as well as other digital services that empower critical areas of our customer’s businesses, give Finning a distinct competitive advantage – customers choose our premium products and services as we show higher value and show up as an integral partner in their overall success.   Turning Inward Digitally Finning’s digital transformation is a continual evolution, as we see the incremental value of growing beyond a transactional company to becoming a fully-integrated service company – something we believe is the key to sustaining and building on the success we experienced over the past eight decades. At its core, Finning’s digital transformation is about moving up the value chain to becoming more than an equipment provider, but a partner in the truest sense of the word to our customers which will ultimately drive Finning’s success forward. Long View Perspective By hearing about the success that Finning customers have had with Long View, we hope you will be inspired to envisioning the path your organization can take to embrace your own digital transformation. While there are common or shared elements regarding each client’s digital strategy, there are also individual aspects of their journey that are unique and are worth noting. Finning was able to create a new revenue stream through the establishment of a Finning digital organization that had a separate P&L and revenue targets, not an easy feat, but if done well, worth doing as there are great returns. David Bibby will be on the main stage at Activate Digital 2019 on February 28th in Mississauga to share insights into the unique elements of Finning’s digital success, including how over three years the company transformed itself to where it is today, and talk about where they are heading tomorrow as well as the important lessons they learned along the way.  As seating is limited, I would encourage you to register today. – Dave Frederickson, Executive Vice President at Long View Systems
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To Succeed In The Digital Age, You Need To Work At The Edge

February 15, 2019
In 2010, the IoT device ratio to person globally was 1.84. By 2020 it will be up to 10 web-connected devices per every person. In short, and in the digital age, people have moved beyond the cloud to the edge. What do I mean when I talk about moving beyond the cloud and being at the edge? Simply, it means using data at the point of capture as opposed to pushing it through to the cloud – which is what most IoT devices are doing today using virtually no on-device capabilities. Data Beyond The Cloud Digital transformation and the cloud – be it a public or private cloud or for that matter even on the ground, are synonymous one with the other. Unfortunately, this ubiquity in perception can itself become an obstacle to digital transformation. Besides concerns regarding data security, cloud infrastructure costs, and wastefulness tied to bandwidth limitations and the absence of measurable returns – which has in certain instances led to the repatriation of workloads from the cloud to on-premise platforms; the fact is that moving from the cloud to work on the edge is where you need to be. Specifically, leveraging the data at the collection point at the IoT device level provides your organization with real-time agility to advance the business by being able to respond to important insights and events where and when they happen. Or to put it another way, processing, analyzing and realizing occurs best at the point of data capture versus automatically and arbitrarily pushing data back to the cloud. A Holistic Digital Strategy As you read the above, I want to be clear that I am not suggesting wholesale cloud abdication. What I am saying is that we need to take a more holistic approach to develop a digital transformation strategy basing the infrastructure on the following: 1.     Effectively leveraging the cloud where it is most beneficial from the standpoint of cost, security management, and timely accessibility based on situational capacity and requirements; 2.     Optimization of the opportunities that point of capture or IoT devices provide, i.e., collect and reapply data intelligence at the edge; 3.     Creating a digital foundation from the edge to the cloud versus from the cloud to the edge. According to IDC’s Global IoT Decision-Maker Survey, 43% of IoT decision makers want to build on edge computing. Given the proliferation of IoT devices, and the fact that the forecasts predict that by the end of 2022 the global edge computing market will be worth US $13.3 billion, isn’t it time that you start to develop your strategy to work more on “the edge?” Join my team and me at Activate Digital 2019 to gain additional insight into the benefits of working beyond the cloud at the edge and how it will enable you to achieve your business objectives faster and on a more cost-effective basis. As space is limited, use the following link to reserve your spot today.
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More Than A Hammer: In The Digital Age, IT Stands For “Intelligent Transformation”

February 13, 2019
I remember someone telling me that “everything starts to look like a nail when you only have a hammer.” For those of us in the IT world, it would only be natural to consider these words in the context of a product. However, I saw the deeper meaning in that more than being a physical thing; what they were talking about, in reality, were the ideas and perceptions, and the way we approach solving customer problems. Specifically, the way that one normally defines a problem is directly related to the solution or solutions they have to offer. Hence, if you only have a hammer being the solution, then the customer’s problem is a nail. Seeing it any other way would mean that you can’t help that customer, so they better have a nail. In the digital age, this square peg in a round hole approach won’t cut it, not that it ever did. If you only have a hammer, you had better expand your tool chest rather than trying to confine a customer’s needs to your ability to deliver a predetermined solution. The Age Of The Multi-Vendor Environment While an organization can expand its tool chest organically – especially within the framework of its core competencies, building strategic multi-vendor partnerships provides a level of agility that creates for the end-user client a sure and streamlined pathway to digital transformation success. The multi-vendor IT Environment is happening due to the fragmentation of IT Applications and infrastructure stacks. In times of flux there become a large number of different voices advocating for their vision of how to solve problems. During this time, it’s very risky for enterprises and customers to make bets on the future of their business (or IT back-end). Even in light of the direct benefits of making a change (monetary, process, etc.) this fear and hesitation persist. To mitigate this risk on behalf of our customers, Lenovo has decided to partner with the best of breed infrastructure software vendors. In what Lenovo calls the “channel first model” we enable partners to collectively and collaboratively leverage their respective strengths to better align their capabilities with the client’s real-world needs in both the immediate and ongoing future. Through this progression of aligning partner capabilities with client priorities, we are then able to better facilitate and deliver the right outcomes at the right time.   IT (Information Technology) to IT (Intelligent Transformation) By looking beyond homogeneous technologies, to proactively engage as well as extend the market reach of our strategic vendor partnerships, we are in reality providing the end-user with a heterogeneous solution that is right for them. In a hyper-converged environment, this is especially important given factors such as constrained budgets, limited human resources and the need for a flexible infrastructure whether it be in an on-premise or off-premise cloud. In the end, moving beyond the hammer to provide a complete and adaptable set of tools to our clients is not only Intelligent Transformation, but it is also the right transformation approach for the digital age. Join my team and me at Activate Digital 2019 as we will be sharing in greater detail Lenovo’s vision and capability for enabling you to realize your digital transformation objectives. Use the following link to reserve your space today!      
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The Three Pillars For Digital Transformation Success

February 8, 2019
  “Whether you know it or not; did you know that you are on a digital transformation journey?” That was the opening sentence in an earlier Activate Digital 2019 article by Paolo Del Nibletto titled “Do you know if you are on a Digital Transformation Journey?” The view that everyone is on a digital transformation journey is one that I share even though a Mckinsey global study found that of the 1,600 executives they surveyed just 23 percent had a definable digital strategy for their organization. What this would seem to suggest is that the 77 percent who do not have a strategy are in a holding pattern. I believe that the only difference – and it is an important difference, between the two groups of executives, is that the former have socialized a tangible framework for transformation in which they have organization buy-in and clearly defined metrics so that they can quantify both their progress and success. With the 77 percent majority, even though they indicated that they did not have a strategy in place, in reality, they are still on a digital journey because they have likely upgraded their current infrastructure. The long and the short of it is that the 23 percent are proactively transforming their business model from the inside-out, while the 77 percent are “being transformed” from the outside-in. Or to put it another way, for the 77 percent digital transformation is something that is happening to them as opposed to something they are making happen for them. Given the above, the real question should not be; are you on a digital transformation journey. You are whether you know it or not. The question you need to be asking yourself, is “how do I make it happen for my organization?” The Three Pillars Have you ever tried sitting on a stool in which one of the legs is shorter than all of the others?  What was your solution? You probably used a stop-gap measure such as placing a folded piece of cardboard under the shorter leg to make it even with the other legs. However, and as I am sure you already know, this is a temporary measure at best. While it may be alright to continue to make do with the stool you have and keep replacing the folded cardboard versus replacing either the leg or stool itself when it comes to digital transformation a similar approach isn’t a good idea. Providing a longer-term solution as opposed to a temporary fix is what the Citrix Three Pillar Approach is all about. What are the three pillars? We look at the digital transformation of every organization from the standpoint of; 1. End-user/IT experience, 2. Infrastructure security, and 3. Device choice and adaptability. When we talk about end-user experience, what I am referring to is the fact that digital transformation, is not about technology alone, it is about people. It is about empowering your people through the creation of a collaborative environment to leverage intuitive digital solutions that will help them to achieve their objectives quickly and easily. What about infrastructure security? A January 3rd, 2018 ZDNet article highlights cybersecurity has a “top risk area” for business leaders. Specifically, a report that confirms why for executives and board members cybersecurity is of greater concern than economic uncertainty and regulation. Advancing your digital transformation strategy cannot happen without addressing said concerns. Finally, when it comes to “device choice,” we are no longer simply referring to having a “Bring Your Own Device” or “BYOD” policy in place. What we are talking about is the progressive “consumerization” of the work environment that encompasses a panoply of devices from smartphones, to computers and any of a range of growing tools and applications which extends to include the flexibility for your organization to select whatever public or private cloud to consume. When you join me at Activate Digital 2019, I will with my team expand on each of these areas of the three pillars as well as share with you client successes and how you can move towards making digital happen for you and your organization. As space is limited, use the following link to reserve your spot today.
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The 3 Ws Of Digital Transformation Success

February 6, 2019
  Without giving away my years, I can still remember the reference to the 3 Rs in elementary school; Reading, wRiting, and aRithmetic. By the way, I am not the only one who notices that only one of those words begins with the letter “R” am I? Of course, you may be asking yourself what do the basic education skills from yesteryear have to do with the digital age, and more specifically enterprise virtualization? To a point Everything! People Engineering In talking about the important role that VMware plays in “harnessing the capabilities of modern technology from the edge to the core, to the cloud,” which is critical for the transformation of your business, Dell referred to us as being the leader in virtualization. Specifically, referring to us as providing “the fabric necessary to enable automation, orchestration, and cloud connection” through which we serve as the bridge between “users and their data centre.” As someone who graduated University with an Honours in Computing and Information Systems, I both appreciate and wholeheartedly agree with the above assessment. That said, I also recognize that organizations cannot transform digitally if their people are not themselves transformed. Or to put it another way, we need to focus on people engineering versus technology engineering. People Transformation The concept of people engineering is not necessarily a new or radical concept. Perhaps a more familiar term is cultural transformation. But here is the thing, you cannot accomplish anything without first understanding the end-user landscape and what drives their motivations. There are no shortages of articles and studies that talk about the need to transform your people if you hope to transform your enterprise digitally. However, the one article that stands out the most for me is a November 28th, 2018 CIO magazine article titled “Digital transformation is about people, not technology.” While the article’s assertion that “Digital is about technology, but the transformation is about people and motivating teams to change their mindset” is in and of itself noteworthy, what makes it even more remarkable is the fact that these words appear in an information technology publication. Traditionally, the people who reside in an organization’s IT realm are not necessarily known for being “people oriented.” At least that has been the case in the past. Breaking through the traditional functional silos that are an obstacle to realizing the digital promise is what VMware does by creating new and improved avenues of communication and collaboration. It is the ability to seamlessly bring people together that is at the heart of the “automation, orchestration, and cloud connection” capability I talked about earlier. It is also where the 3 Ws come into play. 3 Ws So how do you transform your people? It starts with the 3 Ws being Workforce, Workplace, and Workspace. We have already talked about the importance of transforming the Workforce, now let’s focus on Workplace and Workspace. In another just published CIO article from January 18th, 2019 “Digital workplace strategy: 10 steps to greater agility, productivity,” Senior CIO writer Clint Boulton suggests that “your digital transformation is doomed unless you empower employees to succeed in the digital era,” and a big part of that empowerment according to Boulton is to “craft a workplace that boosts engagement and agility.” What this means according to Gartner is that your greatest source of competitive advantage will be your “workforce's ability to exploit digital technologies creatively.” To enable your people to do this you must boost engagement and agility through the “consumerization” of the work environment including “computers, mobile devices and productivity, and collaboration applications and, increasingly, chatbots, virtual assistant technology, personal analytics, and immersive workspaces.” Regarding the immersive Workspaces about which Gartner spoke, it means that you need to “create smart workspaces that enhance collaborative work activities and provide space for individual concentration.” In all of these areas, VMware can help you to develop a digital strategy that will transform your organization from both a technology and people standpoint. Join me at Activate Digital 2019 where you will gain additional insights into the 3 Ws for digital transformation success. Use the following link to reserve your spot today.
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When It Comes To Digital Transformation, Don’t Get Lost In The Cloud

February 1, 2019
I remember when referring to someone as having their head in the clouds was an indication that they were not paying enough attention to what was going on around them due to the distraction of unrealistic or difficult to grasp ideas. Conversely, when one had their feet firmly planted on the ground, it meant that they had a sensible or practical understanding of the world around them. When the talk turns to one of digital transformation, it is very easy to get lost in a cloud of terminology and overarching expectations of what has to take place to ensure that you are keeping up with everyone else. Perhaps this is one of the reasons why that despite organizations acknowledging the importance of digitally reinventing their business, a McKinsey study found that only 23 percent of the 1,600 companies surveyed had an existing digital strategy. A Question Of Legacy Right off the bat, I want to stress that while the cloud is an important option in the digital realm, it is not in and of itself a solution.  And while I do not want to make the process of digital transformation sound overly simple as it does take careful consideration and planning, the fact is that transforming your business comes down to one very simple truth; you cannot move into the digital realm with old technology. In short, and from a feet on the ground standpoint, legacy technology can’t get you to the cloud or anywhere else. In talking about the negative impact of legacy systems in the ERP world, Gartner had this to say; “A system that is not sufficiently flexible to meet changing business demands is an anchor, not a sail, holding the business back, not driving it forward.” The same can be said for the IT world as well. On The Ground And In The Cloud IT Transformation Harnessing the capabilities of modern technology from the edge to the core, to the cloud is the key to transforming your business, and a key part of the Dell Technologies Advantage is IT transformation. For example, Dell EMC provides enterprise-grade infrastructure solutions that allow you to futureproof your environment and focus on innovation rather than administration. Virtuestream allows you to host mission-critical workloads in the cloud and offload certain IT functions as managed services to better focus on driving forward your business. My point here is that in conjunction with Digital, Workforce, and Security, transforming your IT is essential if you want to move beyond the cloud to meet your business goals in a rapid, cost-efficient and effective manner. In the end, you can be in the cloud while at the same time having your feet planted firmly on the solid ground of a transformed IT infrastructure. Join me at Activate Digital 2019 where you will be able to learn more about modernizing, automating, and digitally transforming your IT infrastructure. Use the following link to reserve your spot today.
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Cybersecurity In The Digital Age: When Rubber Meets The Sky And The Road

January 30, 2019
  Last year a report from North Carolina State University found that concerns regarding the risks associated with the advancement of technology were of greater concern to company leadership in 2018 than both economic uncertainty and regulation. Specifically that the “rapid speed” of disruptive innovations and new technologies would “outpace” an organization’s ability to manage risk effectively. Concern among the board members and executives who participated in the University’s study, was so great that managing the risks associated with technological advancement, was number one on their list of the top ten risks they would face. As the Managing Director, Cybersecurity at Cisco, such revelations do not surprise me. I would be surprised if concerns regarding security weren’t one of the top ones for companies, and not just large organizations but small and medium enterprises as well. Managing risk in the digital age as I had indicated in my October 11th, 2018 blog post -Small and Mighty: Cybersecurity for small and midsize businesses, is “a shared risk for all of us,” and “will require a shared effort by all of us to control.” Racing Ahead Of course, the issue of technological advancement racing ahead of our ability to both harness and manage it effectively towards the desired outcome is nothing new. Every innovation whether it be the telephone through to the first PC and now the digital age has faced its challenges and obstacles starting with understanding and managing the risks. A favorite analogy of mine when discussing the need to manage risk in the face of inevitable progression is my teenage son being legally allowed to drive at the age of 16. The question is not whether he can or should drive – after all being able to drive is part of growing up and gaining personal independence as you enter adulthood. The real question is, does he have the experience to drive from point A to point B safely? This concern regarding safety is where I come in as I ride shotgun with him whenever he takes the car on the road. Rubber Meets The Sky I remember reading about how an engineer at a large organization’s future technologies lab was talking about the difference between  rubber “meeting the sky” and rubber “meeting the road.” With the former, he was referring to the need to come up with creative new ideas, while with the latter he was emphasizing the fact that you then have to bring those new ideas to market. The engineer's insight is on the mark in that the tremendous opportunities afforded us through digital technology advancement is incredible. However, the rubber can only meet the road if you can provide a sure and safe pathway to realizing the full digital promise. In this regard, all organizations need to develop a comprehensive cybersecurity strategy focused on prevention, detection, response and recovery to address the pervasive threats that are inherent in this exciting new world. Join me at Activate Digital 2019 where you will gain additional insights into developing and implementing a dynamic cybersecurity framework that will enable you to clear the road to digital transformation success. Use the following link to reserve your spot today.
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