CFO Breakfast with Long View and Microsoft

For the first time in Canada, we’re bringing together Microsoft Canada CFO Linda Sampson and Long View CFO, Rhonda Bashnick to discuss how CFO’s can leverage technology to transform their finance operations. Organizations around the world are using tools like Power BI, machine learning and AI to get ahead and stay competitive in light of the challenges and complexity of regulations, risks and threats.

Join us November 22nd where you’ll hear first-hand how these CFO’s are leading the way with digital transformation.


7:30am – Registration & breakfast

8:30am – The Modern Finance Journey using Power BI

10:30am – Open Q&A

11:00am – Conclusion

Thursday, November 22nd
7:30am – 11:00am

Vantage Venue
150 King St West
16th Floor, F1 Room
Toronto, ON

Space is limited – Register today!

Your hosts:

Rhonda Bashnick, CFO Long View

Rhonda is a Senior Financial professional with over 25 years of experience. Rhonda has earned various designations including her CPA, CA, ICD.D and a Bachelor of Commerce degree from the University of Saskatchewan. Ms. Bashnick previously was employed with a major telecom company for over 17 years in an executive financial position. Rhonda’s passion and leadership in the finance area will serve Long View in the continued excellence of the Finance team and the Company’s overall profitability.

Due to Rhonda’s strong passion in supporting children and a commitment to give back to society she is also a board member and Chair of the Finance Committee for Kids Cancer Care Foundation.

Linda Sampson, CFO Microsoft Canada

Linda Sampson is Canada’s Chief Financial Officer. Based in Toronto, Linda’s responsibilities include providing financial leadership to the subsidiary and driving shareholder value. She also plays a critical role in key strategic growth and profitability initiatives, and the organization’s efforts to maintain a fully compliant culture.

Linda joined Microsoft in February 2017. Prior to Microsoft, Linda has had over 18 years of experience in finance and accounting with Hewlett Packard and Hewlett Packard Enterprise subsidiaries in France, the UK and Canada. Her varied assignments have included country, EMEA region and global roles across services finance, financial strategy and transformation, accounting and compliance and most recently, as the Country Finance Leader and Enterprise Group Controller.

Linda holds a Bachelor of Science Degree from McGill University and a Masters of Business Administration degree jointly from the University of Alberta in Canada and Grenoble’s Ecole De Management. She is also a Certified Management Accountant.