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Long View Takes on An Epic Ride

September 17, 2013
On August 10th and 11th, I hit the road with a crew of Long View employees from the Calgary and Edmonton offices for the Enbridge Ride to Conquer Cancer. I took the ride on because I can. And I wanted to do it for all of the people that can’t. Cancer is a horrible disease that has hurt the lives of so many friends and family. I know far too many that have felt this. We need to make a difference in whatever way we can. On the ride I chose to take my time and to talk to people, to hear their story and to honor their story in that way. The ride was definitely epic. We pedaled 220 kilometers over two days, riding through beautiful Kananaskis country to Okotoks and then completing the ride in Calgary. The ride features a fully catered camp-out on the Saturday night and then Sunday is the return trip to our origin point. It was a surreal and inspirational site to see thousands of tents pitched in a huge field; temporary homes to the huge army of us that had taken up this challenge. We had some team members that were seasoned riders and they were right among the first groups to finish Saturday’s 118km in just over three hours - our President, Gord Mawhinney, was one of them! There were also some of us that had just started cycling and had trained specifically for the ride - like me! I was captain of our Edmonton office’s team and we have Alex Stieda working with us. Alex is a cycling celebrity, the first ever North American to wear the Yellow Jersey in the Tour de France, in 1986. He organized a beginner’s riding group, taking us out riding around Edmonton and showing us the ways of the road. Laura Vezer was captain of the Calgary team and they were doing similar rides in the months leading up to the event, as well. I’ve worked with Long View for over a year now, and based on the degree in which everyone around me rallied to support our Ride to Conquer Cancer, and the determination and commitment we all displayed in finishing the ride, I’m totally convinced of that special Long View culture that I’d heard about when I first started. We are all so much stronger together, and the way our incredible team united to complete the ride is such an illustration of this. Long View was able to raise over $53,000 for research through the 19 of us that participated. I might be biased, but based on the fact that the Calgary Herald used a photo of us for their story on the ride, and the organizers also chose a Long View photo for their social media broadcasts, suggests that they might have agreed that there was an extra special quality to our team!
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Staying Modern: Learning by Helping Guide the Ones that Teach

September 9, 2013
It goes without saying that Information Technology (IT) is constantly shifting as the discipline evolves. IT professionals can’t afford to rely strictly on what they’ve done, and must continually work to stay ahead of the industry in order to be truly competent. And at Long View we pride ourselves on our competency. It is, after all, one of our core values. One way that I’ve been able to give back to Long View is by sitting as an advisor on the committee that helps shape the curriculum for the Bachelor of Computer Information Systems (BCIS) program at Mount Royal University (MRU), here in Calgary. Students that complete the four-year program receive a BCIS in Computer Information Systems. Three years ago, I was approached to be a participant on the Advisory Committee. The committee is comprised of twelve people from different organizations and various disciplines within the IT industry. There are Chief Information Officers, Directors, Managers and other very experienced IT professionals. Everybody brings expertise and experience to the committee and offers feedback on what the industry is doing, what the trends are, and where this area is headed in the future. Our input is used by the faculty to adjust the curriculum for the following semester or for future years. That way, the graduates are more future-proof when they are ready to find jobs; the skills and education they receive are current and they can move into real world careers without having to update their skills again after they just completed the program. Being on this advisory committee has also been great for my role as Client Services Manager at Long View. One thing that I’ve found to be very valuable is being connected to the other committee members. I’ll get updates and perspectives from these senior people in other disciplines and I can bring all of that back to my team and to the Long View community, in order to better help us stay ahead. It is an interesting circle. The committee helps shape what the professors teach, and in turn we are constantly learning and evolving and moving things forward.
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You spin me right ‘round: Cisco and the Tour of Alberta

September 5, 2013
You spin me right ‘round: Cisco and the Tour of Alberta We wanted to share with you a post written by Mark Collins, VP of Marketing at Cisco Canada, about the Tour of Alberta. Here is Mark’s talk with Alex Stieda, a Canadian cycling legend: As the first ever televised professional cycling stage race in Western Canada, a six-stage sanctioned UCI 2.1 Pro Stage Race featuring global professional teams racing through the amazing landscape of Alberta, draws near I was excited to sit down with Canadian cycling legend Alex Stieda to talk about the inaugural Tour of Alberta, starting today. Mark Collins: For those readers who aren’t familiar with Alex Stieda, professional cyclist, you were the first North American to ever wear the yellow jersey in the Tour de France. Tell us what that was like and how the Tour of Alberta came to be. Alex Stieda: Winning the Yellow Jersey was a special honour – many pros have ridden the Tour de France for multiple years and have never worn Yellow, never mind winning a stage. I was truly humbled by the whole experience and the next day, I was encouraged by an 11-year veteran of the Tour to be sure that I finished to show that I was worthy of wearing it – sprinting down the Champs-Élysées on the last day was a very special moment for me. The Tour of Alberta has been a dream of mine for 10 years. Two years ago my co-founder of the race, Jared Smith, was able to match him and me up with an Alberta government agency (Rural Alberta Development Fund) who realized that this type of event would showcase their work with the rural communities of the province. Ever since then, we‘ve had a dedicated team of people working hard to bring it to fruition – I can’t wait for it to begin! MC: So I have to ask, because you’re from Ontario. Why the province of Alberta? AS:  As much as I love Ontario, Alberta is my home. And my company, Long View, has deep roots here. We value our relationship with the province, and Cisco’s relationship with the province, so we saw this as an opportunity to show what Alberta can offer the world. The Tour de France is a showcase for the country. You could even call it a 21-day infomercial for it.  We approach the Tour of Alberta the same way. We want to show everything we know that is amazing about Alberta to the rest of the world – the mountains, the prairies and everything in between. And in the wake of what happened with the floods this summer, it’s important for us to continue with this Tour. MC: How has television changed cycling since you competed in the Tour de France in 1986? AS: It’s completely changed it for the better. TV has popularized cycling and allowed fans to follow in ways never before possible. Now you can watch the cyclists at the beginning of the stage, and go on the journey with them right until the end. This is what we hope our fans experience at the tour this year. We want them to utilize mobile devices to follow their favourite athletes and re-create that television experience – where they can ‘see’ what is happening at all points of the race – right at the event. MC: Moving onto your current role as a senior account manager with Long View, a Cisco Gold partner, there is an interesting new service you’re launching called Long View OnDemand.  Can you tell us a bit more about what LVoD is and why you are introducing it? AS: Long View OnDemand is our complete cloud solution for customers.  As a Cisco Cloud Builder partner, we’ve built this based on Cisco and NetApp’s FlexPod technology. That’s a lot of tech-speak, but it means our customers can be confident their data is safe in our hands.  It’s important that our customers know they are getting the best solution, and this is it. As to why we are introducing Long View OnDemand, I think of it this way. If you are a company that houses your data locally – that is, in your office – and your back up is also in that same location, what happens if there is a flood? Or a power surge? Or you need to add racks? Not all companies have the resources to adequately protect their data, or to even keep up with growth. We do.  And I think there are a lot of businesses that can benefit from hosting their data with us. My sincere thanks to Alex for taking the time to talk to me about his career, the Tour of Alberta and Long View OnDemand. If you’d like to follow the inaugural Tour of Alberta this September 3-8, the complete broadcast schedule is available on the Tour of Alberta website.
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Olympian Simon Whitfield, The Gran Fondo and Failure

September 4, 2013
As some of you know, for the past two years a few Long View employees along with some of our clients and partners have had the amazing chance to pedal from Vancouver to Whistler in the Gran Fondo. This year, we are lucky enough to have four-time Canadian Olympian, two-time medalist, and the first person to win an Olympic Gold Medal for Triathlon joining us, Simon Whitfield. He is a personal icon for me, and I have to say, I’m excited to see firsthand how an athlete of his calibre approaches a task as daunting as the Fondo. Although for Simon it’ll be a walk in the park, for myself, those hours are some of the worst (and in turn best) I will experience all year. The ride is 122km but what makes it such a beast are the 5577 feet of climbing you do along the way. The Fondo website assures riders the views are so spectacular you won’t notice the monstrous hills. I beg to differ. You notice. You notice your heart pounding like it’s trying to escape from your chest. You notice the fire in your quads as the lactic acid builds. And you notice how the second the burning subsides, it’s replaced by the sensation that your legs are now noodles. What I also notice is the voice in my head that keeps telling me to stop. I have gathered I’m not alone in the experience of mental assault that occurs during undertakings where you truly test your own limits. Last year a fellow rider admitted that he contemplated steering his bike into a ditch in the hopes that a small crash could end his misery if he managed to sustain injuries serious enough to end his race but not grave enough to incur permanent damage. For the record he ended up finishing in great time. Nonetheless, the road there was anything but smooth. The journey we’re all on with Long View is not dissimilar, it doesn’t play at the same level of intensity but there are daunting climbs, moments of doubt, and periods of fatigue. Our finish line can seem impossibly far away and at times unachievable. I’ve only spent a few hours with Simon Whitfield in person, but in preparation for the Gran Fondo here are few things gleaned from a Google search. In a CBC radio interview shortly after the London Olympics he said “I’m not afraid of failing. I’m afraid of not putting my foot forward and trying.” As words on a page they fall into the category of colloquialisms we’ve heard in various iterations many times before. But there was a conviction in his voice when he said “I’m afraid of not putting my foot forward and trying.” He sounded legitimately afraid. In a newspaper interview he also expressed that the moment in his career he regrets the most wasn’t London, but the 2004 Athens Olympics. At a certain point in the race he was so far behind he knew he wasn’t going to medal and instead of continuing all out, he stopped trying his best, and simply finished the race. Following that experience, his goal for Beijing in 2008 wasn’t to medal it was to make sure that no matter what happened during the race, he wouldn’t stop trying his hardest. Trying always involves the possibility of failing. The voice begging us to stop trying wants to protect us from failing. It’s why we stop giving it our all when the gold medal is no longer a possibility. But the truth is, failing isn’t actually that bad. Simon didn’t regret not medaling in Athens. He regretted not trying in spite of knowing he wouldn’t medal. It was an experience that changed him. Failing was no longer something he feared, he was afraid to stop trying. So for Beijing his goal became making sure he left it all on the course. When he finished the bike, Simon was well behind first place. But he had made a promise to himself, and he was going to keep it. He didn’t stop giving it everything he had and ended up taking home silver. His story is something I’m going to take with me, both in this year’s Fondo but also on my journey with Long View. Because I think Simon’s right, we don’t need to be afraid we’ll fail, we need to be afraid we’ll stop trying.
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Long View Digs Deep at the Calgary Dragon Boat Festival

August 27, 2013
One of the first things I did when I started with Long View in April of this year, was to join the Wellness Committee. I wanted to get involved in the Long View culture that I’d heard so much about, and it seemed like the perfect way to quickly make some new friends. In one of my first meetings, we brainstormed different activities for our branch to participate in. I made the suggestion that we should enter a dragon boat team into this year’s Calgary festival. I was very excited when our committee overwhelmingly said yes! We worked diligently, setting up a team website, ordering jerseys, booking practices and, of course, settling on a team name: Long View Slipstream. I was blown away when we had the required 20 people sign up in just three days! It was a real testament to the energy of the people that work here. Everything was off to a fantastic start but then the reservoir closed due to the devastating floods. Our schedule was suspended and the dragon boats were all under water or buried by debris. Practicing as a team is essential to success and we needed that time to blend as a group. We were able to finally hold our first official practice 2 weeks after that. I was amazed at how focused and committed everyone was and how we all came together in a short time. Before we knew it, the weekend of racing was upon us. The top 5 corporate times would qualify to compete for the prestigious Corporate Challenge Cup. Our time at the end of day 1 qualified us for the C division and was fast enough to be in the running for the cup. Our final race of the weekend was a valiant effort and we ended up having our best race overall. We finished the C Division Final in 5th place and 25th out of 50 teams in the festival. I could not have been more proud of our accomplishment. What was even more impactful to me was that I had several team members remark on the positive spirit that surrounded the festival. I believe that the atmosphere and our team camaraderie was what provided such a positive experience for us all. We did an excellent job of carrying the Long View flag and showed Calgary what we’re made of. I think the festival showed us how to come together as friends and work as a unified team. Next year we’re going for that corporate cup and I feel confident that we have the spirit and the commitment to bring it home.
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Aligning IT with the business – exposing the fundamental data center flaw

August 26, 2013
  To build upon my previous post, where I shared how the big market shifts – cloud, security, big data, and mobility – are calling for a new style of IT, I’m now going to explore the fundamental data flaw that’s holding IT back. These major market shifts have accelerated everything, with IT caught up in the center of it all. But IT’s challenges don’t end with the dizzying pace of change. More enterprises are adopting BYOD policies; more applications are demanding broader, faster processing of Big Data; and the CMO is clamoring for more valuable information and analytics. The business is outpacing the data center by leaps and bounds! Here’s why: Few data centers were designed to accommodate this new speed of business. In fact, many were designed to accommodate the needs of just a single application. And in the race between business needs and data center readiness, the application has become an unintended hurdle. This makes the fundamental data center flaw quite clear. The underlying data center technologies and the way IT is set up today are not aligned with the way applications need to be built, managed and consumed. In other words, the “build a unique infrastructure-per-app” mentality is simply obsolete. If they hope to stay competitive, companies no longer have years to plan, nine months to develop version 1.0 of an application and another nine to launch v.2. They can no longer take 10 weeks to deliver a new service. This is what led to the building of over-provisioned and underutilized technology silos that waste time and money, cannot be easily repurposed for changing workloads, and devour limited resources for operations and maintenance. Times have changed, and time is no longer a luxury. Things need to happen in weeks or even days, not months or years. The ‘piece part’, ‘stitch it together’ approach is broken. It’s too slow. It’s too costly. And it doesn’t scale. These are exactly the reasons we need a new style of IT powered by infrastructure convergence. And the reasons HP Converged Infrastructure solutions are designed with the applications in mind. In this way, data centers are able to turn the application hurdles into turnstiles of flowing data; turn on a dime when needed; and stay ahead of the demands of the business. This last point is where IT will be paramount in the evolving digital age, where turning information into valuable insight will be critical. IDC forecasts a 30x per year per app increase in frequency of application updates and 50-fold growth in the digital universe from the beginning of 2010 to 20201.The HP app-centric approach is what drives simplicity and speed today, setting up the data center to become the center for innovation and the revenue engine of the enterprise going forward. All this is why the innovations across the HP Converged Infrastructure solution portfolio start with unique IP that goes deep inside all the critical components (servers, network, storage, management). It’s the secret sauce of convergence, if you will, enabling smarter hardware that can be managed in a frictionless way. It’s the basis for the fast-growing integrated system market that can address all your workloads quickly (delivered by HP with HP Converged Systems). And it’s the way to quickly and easily break down today’s IT silos so you can always be one step ahead of the business. I invite you to explore more about:   1IDC, “The Digital Universe in 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East.” Research sponsored by EMC Corp., December 2012 As an HP Preferred Partner and HP Converged Infrastructure Specialist, Long View can help answer your Converged Infrastructure and Data Center questions.
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Everywhere is Fun

August 23, 2013
I’ve discovered an interesting phenomenon since I started at Long View. After celebrating my one-year anniversary, I looked back and thought to myself how quickly those twelve months seemed to fly by. It’s probably because time really does fly when you’re having fun. And I think the more fun you have with people the better you feel you know them. I started with Long View in the Calgary office after working in some fairly corporate environments. I’m happy I found this company because it’s made a huge difference in the way I feel about and approach my work! We definitely have a distinct way of doing things and I’d never experienced so much flexibility and spirit at a place of work before. The things that created that sense in the Calgary office are just as true in Vancouver. I had always wanted to live on the West Coast and when the opportunity came up to move to Vancouver with Long View, I jumped. I’ve only been in Vancouver since June but I’ve already connected with my team and many others in the office.  We do cool stuff out here that helped me get to know everyone really quickly. Most recently a huge group of us attended a minor league baseball game between the Vancouver Canadians and the Eugene Emeralds on a Sunday afternoon. It was a great opportunity to spend more time with some of the consultants and others that work out of the office. I spent more time chatting with my work friends than watching the game…and to be honest I can’t even remember who won! There’s always energy in the office on a daily basis, too. When I first started in Vancouver, someone noticed that all of the bananas in the kitchen were brown and instead of throwing them away we divided into teams and had a ‘banana bread bake off’. One of our technical guys won the bake off – he woke up early so it was freshly baked and warm still! Things like that help create a dynamic and vibrant atmosphere. Sure, we work hard, but it’s nice when you come in and it doesn’t always feel like "work".
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Ultra Culture

August 21, 2013
I started running to help me deal with the emotions I was feeling when a very close friend got very sick. If you run far enough, eventually, there’s a point where your mind lets go of everything else. It can become meditation. And that’s what it became for me. I ran a marathon, and then a second marathon. But I started to wonder, “how far can I go?” and I started to look into ultra marathons. An ultra is just that – it’s beyond  any distance greater than the traditional marathon distance of 42km. I did one. Liked it. And then on August 3rd I did my second, the Canadian Death Race, which took place in the mountainous terrain around Grande Cache, AB. It was 125km - 25km longer than I've ever run before - and included very significant net elevation gain – 17,000 feet in the Rockies. I had some goals going into it and some pretty fantastic memories coming out. Turns out "how far can I go", is answered with "at least 125k", cause I made it. But it wasn't easy. The 125km distance was spread out over five checkpoints and racers were allowed 24hrs to complete it. Only 30% of racers finish on average each year and that includes the 5 - man relay teams. I knew that I had to break the race down into smaller, more manageable distances. But the weather really didn't cooperate. Just going over the first major peak we were hit with hail and a wind that I would guess was hitting 50-60mph. The rain made the descents greasy with mud and very tricky. You could hear people wiping out all through the night. I kept hoping that they’d extend the finish an hour or so because the weather was so bad, but of course they couldn't do that. I had to make my legs move and not let myself off the hook because I knew that if I did I would never make it. I kept yelling "NBD!" (which stands for NO BIG DEAL) into the night.. I’m sure people thought I was crazy but it was the mantra I had been given from Johan, a member of my support team, and it helped. Speaking of support, I definitely want to stress that the Death Race requires the commitment of a team to help you do it. The support team needs to be at each of the feed-zones, leapfrogging ahead after they supply their runner with the right food, drinks, and clothing for each leg. My team was amazing and I couldn't have done it without them. Casim, Nathania, my amazing wife Hannah, and my son had my back the whole time. They had a Long View T-shirt on a big pole so I could see them in the middle of the night. They were running down into a laundromat in town to dry my clothes and clean up the shoes I’d wear for each leg. Just seeing them helped immensely. Also all the messages of love and support from my Long View family were a tremendous source of inspiration especially at 3 am when you have hit a wall, thinking of all the people that were behind me supporting me kept me going. I did it for me, but I wanted to do it for them, too. In the end, despite the awful weather, I was able to finish in 22 hours and 23 minutes. I was 20th in my age group, which I’m really happy with. I have a demanding career that I love as Director of Cloud Services here at Long View. It’s helped me in big ways. I really don’t think I’d be as successful if I wasn't in the culture I’m in; surrounding yourself with positive, motivated friends has a significant impact. I work with people that are always doing stuff, some of it athletic, but lots of it community - based. When I see my friends out there doing different things it gets me thinking about ways I can participate or challenge myself. Those attitudes come right out of Long View’s culture. That’s a core reason why I even thought to take on the Death Race in the first place. I wanted to push myself to grow and see where my limits are. I learned a long time ago that if you have the right friends and you work in the right places, your dreams and goals can be achieved.
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Navigating IT’s new directions. Are you ready for the New Style of IT?

August 19, 2013
Is your company prepared for the new style of IT convergence? During a recent tour of the Americas, Asia and Europe, my meetings with customers were dominated by conversations about IT convergence. Data center convergence is rapidly ascending to a whole new order of importance for IT Managers and Enterprise Architects. Let’s start with a look at how some major market shifts – Cloud, Security, Big Data and Mobility – are influencing how IT needs to be built, how services are consumed and how businesses operate. As you know, the world in which we live and do business is changing. Fast. The volume of data and complexity we must manage keeps growing; and to stay competitive, businesses must respond to new opportunities – and new challenges – the likes of which our industry has never seen. The numbers are staggering. According to industry analysts IDC, “recent research shows that worldwide spending on public IT cloud services is expected to approach $100 billion in 2016.”1 This might be good for businesses seeking speed, but it also poses a big threat to IT departments. Why? Because if IT can’t deliver apps at the speed the business needs, the LoBs will simply step over them and head to the cloud. It’s not just about cloud. With the explosion of mobile applications, the rate of smartphone adoption and the ever-evolving mobile-enabled workforce, everyone’s role is being reshaped and redefined. As social business and digital commerce mature, they are vastly changing the customer experience and the sales fulfillment process and spurring innovations that touch all customers, partners and suppliers. Before long, each of these groups will become an integral part of the business feedback and workflow processes. I call that the “human experience”...and it’s poised to become mindboggling. At the center is all the long-dormant information that’s quickly becoming the new currency of business. Again, according to IDC, “The worldwide Big Data technology and services market will grow at a whopping 31.7% compound annual growth rate (CAGR) — about seven times the rate of the overall information and communication technology market.”1 As mobile devices, analytics and storage blur the boundaries of the traditional workplace, enterprise IT environments must contend with enormous volumes of data – something I call the Big Data Mountain. All this requires a new style of IT. Data center leaders need to turn on a dime, flex capacity on demand and serve up information to the right audiences in whatever device they desire. But the question remains: How do enterprises accommodate all these tectonic shifts while remaining nimble enough to compete? The new style of IT is among HP’s top priorities, and the answer can be found in HP Converged Infrastructure. In this short video, HP President & CEO Meg Whitman explores the new style of enterprise IT. View the full one-hour webcast with Meg and HP Software EVP George Kadifa at http://www.hp.com/software/webcast Converged Infrastructure is all about aligning IT to the application for any workload at any scale. Perhaps you’re thinking, “Aligning IT to the business has been talked about for years – just build an application-specific silo and voila!” Not anymore. Today, the app-per-silo mentality will only get you up the foothills. Conquering the mountains and gaining the simplicity, speed, agility and performance you need demands an approach that not only streamlines on-hand resources (servers, storage, network, management) but optimizes their use across the sum of your workloads. And everything must be dramatically simplified across the data center as a whole. (I can’t count how many times my customers have mentioned their longing for “simplicity.”) IT remains at the heart of all these shifts, and IT still propels the business. As such, the pressure on IT is huge…and growing bigger. Using ‘piece-part, bolt-on’ solutions is no longer an option. Designing technologies and solutions to “just keep up” (versus designing them for convergence and the way businesses operate) is a recipe for diminishing returns. You need to provision, plan and start climbing. Embrace the shifts and adopt a new style of IT that will power your climb.   As an HP Preferred Partner and HP Converged Infrastructure Specialist, Long View can help guide your ascent.1 http://www.idc.com/prodserv/FourPillars/bigData/index.jsp Duncan Campbell is the Geo Focal Executive for Converged Infrastructure in the Enterprise Storage, Servers and Networking (ESSN) Worldwide Marketing Organization at Hewlett-Packard. He is also at the helm for Converged Infrastructure for the Small and Midmarket Business for HP’s Enterprise Business Group. Duncan’s 25+ years of enterprise and midmarket marketing experience span software, networking, services, PCs and systems as well as deep channel and regional expertise. Previous appointments include VP Marketing for Adaptive Infrastructure and VP Marketing for HP StorageWorks. He holds an MBA from the Wharton School of the University of Pennsylvania and BSc (Chemistry) from UCSD.
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Through Hell and High Water

August 2, 2013
The flood is certainly one of the worst things our area has ever experienced. Some were hit far worse than others, but all of us felt the impact as our city was ravaged by forces we didn’t see coming and couldn’t do anything about. It was disheartening to hear about friends whose lives were financially devastated, to learn there were families who would never return home and businesses that will likely take years to rebuild. The effects of the flood created a financial blow that will be felt for a long time. In truth, it was for many nothing short of a disaster. But what happened after the flood is nothing short of a triumph. I knew Calgarians and Albertans were tenacious and generous but I didn’t understand the extent to which those attributes were true until I saw them in action. Early on Monday June 24th a tweet went out asking for 600 volunteers at McMahon Stadium. By 10am there were 3,000 people in rubber boots asking, “What can we do?”. Kevin Crowe, Director of Cloud Services, relays his experience of working in a basement filled with water alongside 30 or so other people when an Enmax employee showed up looking for the homeowner. Of the 30 people in the basement, not one of them was the homeowner, and what’s even more astounding, not one of them knew the owner. That story isn’t an anomaly, I heard it over and over again. People’s homes were filled with strangers, doing hard manual labour in sewage filled basements for nothing. Outside their homes, strangers were coming by with dump trucks, Peter’s Drive-In, Tim Horton’s, port-o-potty’s, guitars, and alongside them were SAIT massage therapy students offering respite in the form of back rubs. No one was really in charge, definitely no one was being paid, and there was very little organization. Yet the results were nothing short of astounding. There are a lot of people who wouldn’t spend a day wading through sewage water for a thousand dollars, but give them the right reason and they’ll do it, with a smile on their face, for nothing. I always assumed people were motivated by the intrinsic rewards of working for something they believe in, but after watching our city spring into action in the days following the mass devastation of the flood, I am moved by the extent to which I now know that to be true. Which got me thinking about Long View. What reason have we given our employees to believe in the work we’re doing? There are many answers to that question, but here’s the one I think matters the most. Our employees can believe in the work they do for Long View, because we believe in them right back. We have a shared vision based on belief. That’s not lip service, it’s not just something that gets said and swept aside. I can tell you unequivocally that is the truth. We honestly care. It’s in our founder’s DNA, which is why it’s in Long View’s DNA. It’s why we have CLPs, it’s why we have weekend long Christmas Parties, it’s why we go above and beyond for our employees in times of need, and it’s why things like the 20-Mile March are important. In order for Long View to continue being a great place to work, we have to keep growing, we have to keep serving our clients and we have to continue getting better. It’s work that requires each and every one of us, but it’s work we can do content in the knowledge that our efforts are not for ourselves alone.
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