I was recently asked to sum up in a single statement what Commvault’s approach was for transforming IT in the digital age.

When viewed from a purely technical perspective, one might consider it a daunting if not an impossible task to compress what Commvault CEO Bob Hammer called the explosion of different types of applications, data, and IT infrastructures into a single and succinct thought. Let’s face it, given the panoply of technological advancements that are taxing the bandwidth of our ability to comprehend their full impact, harnessing the promises of the digital age through a technology-centric lens alone is like trying to catch the wind.

Within this context, the merger of these elements into a single response is simply this; we must focus on business transformation before digital transformation. In other words, “digital transformation” and the technologies it entails is the “how” or the nuts and bolts, while “business transformation” is the “why” and is where you add the greatest value and build trust as a knowledge source for your client.

In this regard, the process of engagement should start with two basic questions; what is it you want to accomplish and what is driving your need for change?

It is through this conversational process in which you move beyond the digital hype that you will achieve an understanding of what is required to build a single, holistic data management strategy that is right for your organization.

In an article, I wrote this past October titled the 5 Fundamentals to Control your Data & Derive Value from it, you will find the foundational principles for launching a holistic strategy that will enable you to gain insights and value from your data in disparate environments.

Besides encouraging you to read this article, I would also invite you to join our Commvault team at Long View’s ACTIVATEDIGITAL 2018 Conference on February 27th in Guelph to talk about your businesses’ transformation in the digital age including the strategy that will work best for your organization.