Kim McConnell is the founder and former CEO of AdFarm, an agriculture-focused marketing and communications firm with clients throughout Canada and the United States. AdFarm is one of the largest agricultural marketing communications firms in North America with offices Calgary, Guelph, Kansas City, St. Louis, Fargo and Sacramento.
Over the years, Kim has led many national and international brand and marketing assignments for many respected companies including Farm Credit Canada, Bayer, Dow, RBC Royal Bank, Agrium and Canada Beef Inc. He also played a lead role in branding the City of Calgary and the naming and international branding of EnCana.
In addition to numerous creative and marketing awards, under Kim’s leadership AdFarm was recognized for three years as one of “Canada’s 50 Best Managed Companies” and by Canadian Business magazine as one of the “Best Places to Work in Canada”.
Kim has led national and international brand and marketing assignments for many companies and played a lead role in branding the City of Calgary and the naming and international branding of EnCana. He mentors a number of entrepreneurs and provides volunteer leadership to many organizations. Currently, Kim is a director on the Canadian 4-H Council and former Chairman of the Canadian 4-H Foundation. He has been appointed to the Order of Canada for his leadership in promoting Canada’s agricultural industry and for his extensive engagement in causes supporting youth, entrepreneurship, and rural communities.
Raised on a mixed farm in Manitoba, Kim and his family live on an acreage south of Calgary. Kim is passionate about Canada, agriculture, food and the entrepreneurial spirit.