Kim McConnell is the founder and former CEO of AdFarm, an agriculture-focused marketing and communications firm with clients throughout Canada and the United States. AdFarm is one of the largest agricultural marketing communications firms in North America with offices Calgary, Guelph, Kansas City, St. Louis, Fargo and Sacramento.
Over the years, Kim has led many national and international brand and marketing assignments for many respected companies including Farm Credit Canada, Bayer, Dow, RBC Royal Bank, Agrium and Canada Beef Inc. He also played a lead role in branding the City of Calgary and the naming and international branding of EnCana.
In addition to numerous creative and marketing awards, under Kim’s leadership AdFarm was recognized for three years as one of “Canada’s 50 Best Managed Companies” and by Canadian Business magazine as one of the “Best Places to Work in Canada”.
Today Kim is a director on a number of company boards, mentors a number of entrepreneurs, and provides volunteer leadership to many organizations. Kim is a director of the Alberta Livestock & Meat Agency, the Credit Union Deposit Guarantee Fund, Genome Canada, the Agri-Trend Group, and Chairman of the Canadian 4-H Foundation.
Raised on a mixed farm in Manitoba, Kim and his family live on an acreage south of Calgary. Kim is passionate about Canada, agriculture, food and the entrepreneurial spirit.